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Family-Man, Serial Entrepreneur & Strategic Exit Partner for Founders

I help owner‑dependent business owners turn their life’s work into a clean, lucrative exit.

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I’ve started six companies and sold three of them to third‑party buyers for a combined seven‑figure outcome. I’ve also evaluated more than 100 businesses as a buyer, which means I understand exactly what makes serious buyers pay more, discount, or walk away.

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​For years I was good at growing, scaling, and exiting companies. The part that actually fulfilled me wasn’t the money, it was helping other owners hit their goals without blowing up their lives in the process. That’s why I focus my time now on a small group of founders who want to turn strong, owner‑dependent businesses into exit‑ready assets.

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My work is practical and above‑the‑business: reducing owner‑dependence, cleaning up the numbers, simplifying operations, and packaging the company in a way real buyers and lenders respect. I’m not interested in theory. I like getting things done, moving quickly, and keeping my word. If I don’t think I can materially improve your exit, I’ll tell you that directly.

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A big part of my drive comes from earlier experiences with disappointment, abandonment, and setbacks. Instead of pretending those didn’t happen, I’ve used forgiveness, mindfulness, and a pretty obsessive learning habit to turn them into fuel. I spend a lot of time studying, listening to books, and building the traits and skills that let me help other people win.

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I live a very regimented but harmonic life. My daughters come first, always. We moved our family to Miami, Florida, for their education, and I plan business around being a father and husband first. I run, I read, I work hard, and I try to make sure my girls feel unconditionally loved and see that they can do anything they commit to.

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Financial freedom is great, but a well rounded high‑quality intentional life is priceless. For me, life is about the journey: knowing your values and identity, aligning your time with them, and then going all‑in. That’s the lens I bring to my own life and to every owner I work with.

joe lau

Serial entrepreneur with 3 successful exits and 100+ business valuations as a buyer/investor. I help $1-5M owner-dependent founders get 2-3x higher exit multiples by making their businesses buyer-ready.

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