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I help owner-dependenT BUSINESS founders turn THEIR LIFE'S work into a clean, lucrative exit.

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If You’re Planning to Sell in the Next 6–36 Months
 

If you’re doing $1–5M in revenue and thinking about selling to a third‑party buyer in the next 6–36 months, these are the 3 pieces to start with. They’ll help you answer three questions:

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  1. What would my business likely sell for today?

  2. How much is owner‑dependence quietly costing me?

  3. Is it actually worth fixing this before I sell?

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Each piece is practical, short, and designed to help you decide your next move with numbers, not guesswork.

1. What Your Business Would Likely Sell For Today

Most owners have a “number” in their head that’s never been reality‑checked. This piece walks you through how serious third‑party buyers think about $1–5M, owner‑dependent businesses and how they arrive at a price range.

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You’ll see the 3 main levers buyers care about, a simple way to ballpark your current valuation, and the common mistakes that cause owners to overestimate (or underestimate) what they’d actually get in a real process.

2. The 7 Ways Owner‑Dependence Destroys Your Exit (And How To Fix Them Without Blowing Up Your Life)

When “everything runs through you,” buyers see risk. Risk turns into discounts, earn‑outs, and you getting stuck in the business long after you thought you’d be out.

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This guide breaks down the seven owner‑dependence red flags that buyers and lenders look for, how they quietly reduce offers, and the practical changes you can make over the next 6–18 months to turn your business from “job in disguise” into a true asset.

3. The Valuation Gap: Is Fixing Your Business Before You Sell Actually Worth It?

Should you spend the next 12–24 months cleaning things up… or just sell as‑is and move on? This piece shows you how to calculate the “valuation gap” between what your business would likely sell for today and what a realistic, improved outcome could look like.


You’ll walk away with a clear view of your after‑tax “freedom number,” the likely range a buyer would pay now, and a simple rule of thumb for deciding if exit‑prep is worth the time, money, and stress at this stage of your life.

Bonus: The 5‑Minute Exit Readiness Scorecard

If you want a fast, objective snapshot, the Scorecard gives you a 0–100% “exit‑ready” score plus your top risk areas from a buyer’s perspective.


Take the Scorecard, then read the pieces above with your results in hand so you can see exactly where to focus.

SPEAKING & MEDIA

I speak to rooms full of owner‑dependent business owners and the advisors who serve them about one thing:


How to turn 20–30 years of work into a clean, lucrative exit instead of a lowball offer and a handcuffed earn‑out.


If you run events, peer groups, or have an audience of $1–5M founders who are approaching exit, I can come in and:

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  • Demystify how third‑party buyers actually value their businesses

  • Show them why “owner‑dependence” quietly kills deal value and terms

  • Give them a practical roadmap they can start on the next business day


My style is simple: no theory, no fluff, just real stories from actual exits and clear next steps owners can act on.


Popular topics include:

  • "How To 2-4x Your Agency Valuation Without Spending a Single Dollar On Marketing"

  • “From Job In Disguise To Sellable Asset: De‑Owner‑fying Your Business Before You Sell”

  • “How Serious Buyers Think About $1–5M Businesses (And What Makes Them Pay More)”


If you’re hosting a group of exit‑minded owners or professionals who advise them and want a session that actually moves the needle for their future exits:


[Learn more about speaking & media →]
(link this to /speaking)

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ABOUT ME

I help owner‑dependent business owners turn their life’s work into a clean, lucrative exit.

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I’ve started six companies and sold three of them to third‑party buyers for a combined seven‑figure outcome. I’ve also evaluated more than 100 businesses as a buyer myself, so I understand exactly what makes serious buyers pay more, discount, or walk away.

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Today, I work exclusively with $1–5M revenue owners who are 6–36 months from exit and worried about getting lowballed, trapped in long earn‑outs, or told “the business is you.”

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Instead of generic “exit planning,” I focus on what actually moves the number a buyer will pay: reducing owner‑dependence, cleaning up financials, simplifying operations, and packaging the business in a way serious buyers and lenders respect. My work is done‑with‑you, above the business, so you can keep things running while we make the company sellable.

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Having been through exits and sat on the other side of the table, I care more about clarity and good decisions than pressure. On a first call, I’m just as likely to tell you, “You’re already in great shape, don’t hire me,” as I am to show you a clear, achievable path to adding six or seven figures to your eventual sale.

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I live in Miami, Florida with my wife of over 20 years, Leslie, and our two daughters.

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joe lau

Serial entrepreneur with 3 successful exits and 100+ business valuations as a buyer/investor. I help $1-5M owner-dependent founders get 2-3x higher exit multiples by making their businesses buyer-ready.

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